Adidas eyewear spans both technical performance eyewear, in the shape of adidas sports eyewear, and fashion lifestyle with its Trefoil bearing originals line.

The adidas sports eyewear range which launched into UK in ’99 with its now iconic fly-like snowboarding goggle the Robin, today offers specifically tailored solutions for snowsports, golf, MTB / road cycling, running, Triathlon, cricket, climbing and mountaineering.

Unique patented technologies such as no use of screws to affix the arms to the frame; the Tri-fit (3 position) adjustable arms that enable the wearer to adjust where the frame sits on the face; optical clip in capacity for around 85% of the range; and a full spectrum of interchangeable lenses that ensure adaptability for different light conditions place adidas eyewear at the forefront of sports eyewear development.  The technical line runs across Performance Sport, Performance Casuals, Performance Optics, Performance Youth and Performance Inserts.
The adidas originals eyewear collection provides aspirational street fashion with the premium optical quality.  The collection is merchandised to compliment the adidas originals clothing line and features both acetate and metal frames with typically retro styling.

Adidas eyewear works closely with athletes such as leading UK climber Tim Emmett, Olympian James Cracknell and the England Cricket team.

For further information, please contact jo@dustpr.com