The iconic name Barbour conjures up different images depending on your viewpoint.  From fashionistas to farmers the brand has proved its ability to remain true to its core values and hold on to its authenticity while appealing to such wildly different audiences.

Barbour, established in South Shields in 1894, is to this day a family owned and run business which espouses the unique values of the British countryside bringing the qualities of wit, grit and glamour to its beautifully functional clothing.

Originally finding success as the supplier of Beacon branded oilskin coats designed to protect the growing community of sailors, fishermen, river, dock and shipyard workers on the North East coast of England, the brand expanded to supply clothing to land owners, farmers, farm workers and shepherds.

The First World War saw increased demand from the Army and in the late1930s
a motorcycling range was introduced by Duncan Barbour (third generation family) who was himself a keen motorcyclist. Barbour suits were worn by virtually every British International Trials team from 1936 to 1977.

Today Barbour is much more than just the waxed jacket; offering an entire wardrobe from trousers to shirts, knitwear and accessories, alongside outerwear in waxed cotton and many other new materials.

Recent collaborations with Japanese menswear designer Tokihito and Anya HIndmarch have firmly cemented the brands position on the fashion radar and 2011 sees the launch of new collaborations with Alice Temperley and Triumph and the re-ignition of Barbour’s technical motorcycling category.

Barbour now has 10 of its own retail shops in the UK, and a presence in 40 countries worldwide including Germany, Holland, Austria, France, the US, Italy, Spain, Argentina and Japan.

Although it sources products from around the globe, the classic wax jackets are still manufactured in the factory in South Shields, England.

For further information please contact sophie@dustpr.com, ana@dustpr.com or jess@dustpr.com