For over 14 years, Dust has been consistently delivering high-quality results for adidas sport eyewear in the shape of earned media coverage, brand activations, content creation and influencer marketing, across consumer lifestyle, fashion and specialist sports environments.
During its tenure, the agency’s scope has included launching new ranges in the UK, project managing international press trips to Switzerland, Greece and Mauritius and leveraging sponsorships of athlete ambassadors to strengthen story telling. Dust’s deep knowledge and pool of specialist and mainstream contacts across the worlds of snowsport, running, cycling, climbing and outdoor has delivered prominent feature coverage throughout core sports and lifestyle media in both print and digital form - connecting journalists more closely with adidas sport eyewear’s product and the athletes who are passionate about it.
Public + Media Relations
Events & Activations
Standout media placements generated for adidas sports eyewear, many of which have incorporated brand ambassadors such as mountaineer Kenton Cool, Paralympian cyclist Dame Sarah Storey and freeskier Tobi Tritscher, have appeared in media including Men’s Health, GQ, The Red Bulletin, Healthy for Men, Women’s Fitness, Cosmopolitan, The Telegraph, Ski & Snowboard, Men’s Fitness, The Good Ski Guide, Fall Line, T3, FT Weekend, Guardian, HowToSpendIt, Shortlist and InTheSnow.com.