Dust’s expertise and connections in the luxury fashion and lifestyle space were integral to the revitalisation and repositioning of Grenfell. Offering the brand access to a number of different relationships that have influenced brand developments both inside and out, we helped reshape this sleeping beauty with incredible pedigree into a contemporary luxury brand relevant for now.
The increased visibility generated for Grenfell via a cohesive approach to media, VIP and content creation led to strong brand connections with Classic Car Club, Sven Cycles, Brough Superior and Malle London, which grew the brand’s customer database and fed into future story telling narratives.
Public + Media Relations
During the relaunch phase quality media coverage was achieved for Grenfell in national, style, luxury and niche sector media reaching to the full extent of the brand’s dynamics across fashion, motoring and country lifestyle. Highlights include Times Magazine, GQ US worn by Jim Marsden, At Large Magazine on Pedro Garcia, FT How To Spend It, Propermag.com, Fashion Beans, Highsnobiety, Wonderland, The Rake, Centurion, Robb Report, Square Mile, Men’s Health. The crafted image Dust helped steer along with strong positioning editorial contributed to the re-emergence of Grenfell at Harrods for AW17 following an 80-year hiatus.