Passionate about nurturing London based design talent, Dust provides hands on senior level consultancy to Seoul-born luxury womenswear designer, J. JS Lee. The relationship encompasses holistic business consultation around brand positioning, digital influencer outreach and international media activity. As part of J JS Lee’s return to the London Fashion Week catwalk schedule Dust delivered show management for her Autumn/Winter 2017 Ready to Wear collection.
The Dust team drew on extensive experience working with the British Fashion Council, managed all guest list and front of house elements, as well as securing sponsorship and overseeing show production. Building a close working relationship with the designer’s sales agency has also been key to supporting the designer’s business objectives with a strong focus on achieving needle shifting visibility across influential UK and international media.
Events + Activations
Public + Media Relations
Digital + Social Media
The PR strategy comprised pre-show interviews in the lead up to London Fashion Week and continued post show with intimate one-on-one media showings with designer, Jackie Lee at Dust’s centrally located Covent Garden showrooms. Over 500 UK and international media, influencers, VIPs and buyers attended the show. By sustaining momentum post show prominent collection coverage has been delivered in top tier UK media with further international cut through in Australia, Germany, France and Asia.