Dust maximised an overseas visit by Pana Barbounis, founder of Australian raw chocolate brand Pana Chocolate, to amplify the UK launch of the brand’s eponymous recipe book. We worked alongside publisher Hardie Grant to extend visibility outside traditional literary channels, giving Pana Chocolate a platform to spotlight the new book through a series of well-positioned personal appearances and partnerships.
Spotlighting Pana Chocolate as a pioneer in the raw chocolate space, Dust secured a panel speaking opportunity for Barbounis at Well To Do London, the UK’s leading digital hub for the wellness industry, as part of their Founder series, alongside Hello Fresh and Hot Pod Yoga’s CEOs. We also organised for Pana to lead demonstrations of recipes from the book at cult vegan café Tanya’s and luxury gyms Lomax and Method Movement.
Digital + Social Media
Events + Activations
Public + Media Relations
The tour provided Pana Chocolate with the opportunity to personally interact with and inspire over 300 brand advocates across the four different appearances whilst also driving social media visibility through posts shared by influencers attending each event. Product was seeded to leading health influencers Madeleine Shae and Naturally Sassy, Hemsley + Hemsley, Deliciously Ella and The Body Coach and quality media coverage secured in Metro, Red Magazine and Calgaryavansino.com.