Dust project managed and delivered all aspects of an exclusive VIP and media dinner and after party to celebrate Richard James' 25 years in business. With the majority of new openings in 2017 happening East, our search for a venue in Mayfair that could deliver on design, atmosphere and cachet lead us to Loulous, 5 Hertford Street. Securing Mark Ronson to DJ added to the sense of occasion.
Events & Activations
Dust handled all aspects of event management for the dinner for 90 with 200 additional guests joining for the after party. Tasked with finding a car partner just two weeks out from the event we secured Mercedes-Benz to chauffeur Mark Ronson and a fleet of Audis for VIP guests. Attendees included Olivia Grant, Eric Underwood, Toby Huntington Whitley, Jack Guinness, Paul Sculfor, Jim Chapman, The Vaccines, Jeremy Healey and Richard Biedul.
Media guests included Jeremy Langmead (Times Luxx / Mr Porter), Tony Chambers (Wallpaper / ES Magazine), Bill Prince and Jonathan Heaf (GQ), Luke Day (GQ Style), Alex Bilmes, Johnny Davis, Catherine Hayward and Teo van der Broeke (Esquire), Dan May (Port) and author James Sherwood. Post event coverage appeared on WWD, GQ.com, Tatler By-stander, Telegraph Magazine with further news and features relating to the anniversary in GQ, ES Magazine and Times Luxx.