With a clear focus on balancing luxury brand positioning, fashion credibility and reach, on both a global and local level, Dust's VIP and influencer strategy for contemporary Savile Row tailor, Richard James, was specifically engineered to step up US visibility in preparation for the opening of the house’s New York store whilst maintaining home market relevance.
Working closely with key VIP stylists and the talent themselves, looks from Richard James sought after 2016 collections were leveraged for dressing opportunities at prominent events and public appearances with high visibility.
Digital + Social Media
New relationships forged for Richard James by Dust PR included John Legend, George Clooney, Tom Hardy, Luke Evans, Mark Strong, Alfie Allen and US-based influencer Mr. Rutherford. These red carpet, event and publicity opportunities drove high levels of visibility via digital and social media. We also nurtured ongoing relationships with Benedict Cumberbatch, Mark Ronson, Tinie Tempah, Labrinth, Jack Guinness and Teo van der Broeke via in store and showroom appointments.