Already well established in France, womenswear brand Sessun had been distributing in the UK for five years at the time of Dust’s appointment. Via a brand awareness auditing process with key media, it was discovered that Sessun was barely known in the market, so an intensive period of familiarisation was implemented. This approach simultaneously raised the brand’s visibility, shifting perception from young fashion to a contemporary label, and successfully supported Sessun’s UK wholesale distribution strategy and sell through at key stockists such as Liberty London.
Initial one-on-one collection walk-throughs at the Dust showroom placed Sessun firmly on the radar of influential fashion editors, stylists and columnists, building strong foundations for ongoing editorial support. Ensuring visibility on multiple levels throughout the season, media coverage secured continues to provide a balance of brand positioning pieces in top tier fashion titles, and sale-driving weekend supplements and digital publications.
Public + Media Relations
Digital + Social Media
From a standing start, Dust has established genuine relationships for Sessun with key titles, including Marie Claire, ELLE, Grazia, InStyle, Sunday Times Style and The Guardian, that continue to support the brand via editorial placement season after season. Prominent coverage has included celebrity Glamour UK cover with Emily Ratajkowski, and Sunday Times Style, Stylist Magazine and Stella Magazine all featuring Sessun as a “French brand you need to know”. The label has also become a firm favourite with influential fashion figures including Pandora Sykes, Michelle Duguid and Arabella Greenhill.